Michelin Guide Estonia 2023

In May 2023, the top evaluators of the world's gourmet art once again handed out Michelin awards in Estonia. The aim of the event organized by EAS this time was to draw attention to Estonian food culture and to organize a memorable evening for the chefs of our top restaurants. In the production, we set out to show Estonia's top chefs their world from a slightly different angle than what is seen from behind the stove, and to strengthen the image of the Michelin brand in Estonia.

We opened the evening with Anett Kulbin's pop song from a variety of well-known Estonian kitchen songs. "Who is singing in the kitchen" and several other hits sounded very refreshing in a jazzy way. Together with Sander Mölder, we visited Estonia's only two Michelin-starred restaurants at that time and recorded the sounds that are created while working in the kitchen. We filmed the preparation for the guests' arrival in an artistic way and the result was a kind of music video about the sounds of Estonian cuisine. For EAS tourism marketing, this created a business card of Estonian cuisine in a different way, with which to draw attention to our gourmet art in the world. When handing out the awards, we looked for support from innovation and let the robot Bella ride on stage with the award plaques this time. At events, she has sometimes been seen cleaning dishes instead, but this time Bella got on stage. To bring attention to one of the most important trends in the food world at the moment - sustainability - we asked Peeter Pihel to surprise the colleagues, the spokesperson for the world of zero-waste, with his culinary skills.